Daily Moisture Renewal
Keep dryness at bay all day. This Pro-V formula locks in moisture, leaving your hair soft, manageable, and strong against damage.
Clinically Proven Healthier Hair with Every Wash
As Gentle As the Leading Sulfate-Free Shampoo
* Shampoo + Conditioner System vs. non-conditioning shampoo
Erases the damage of 100 blow-dries* for silky hair