See for yourself

You’ve heard about it, now see the results. Pantene helps give you healthy hair so you can look your best. Fancy claims alone don’t make it happen. Healthy makes it happen.

The leading salon brands were tested against Pantene shampoo and conditioner systems in a series of technical tests. Who came out on top? You guessed it. Results show that the leading salon brands can’t beat smoothness of Pantene’s Smooth shampoo and conditioner for smooth healthy hair*.

* Shampoo and conditioner system vs. leading salon brand shampoo and conditioner systems based on 2007 Kline Report of sales data

More than 3,600 salon brand users across the US participated in a blind test (conducted by a leading consumer product placement contractor) and tried unbranded bottles of shampoo and conditioner, with benefit offerings comparable to what they typically used. The results were clear, thousands of female salon brand users said they would consider switching from their expensive salon brand to Pantene**.

• 70% of salon brand users agreed—their salon brand didn’t beat Pantene

** In a blind test, among females.  Pantene Shampoo and Conditioner vs. their current shampoo and conditioner