About the Beautiful Lengths Program

Pantene created Beautiful Lengths because healthy hair means a lot to us, and the appearance of healthy hair means so much to women battling cancer. We want to be there for women when looking and feeling healthy is so important to them. As one breast cancer survivor put it, "It was very hard when my hair started falling out. It was coming out in chunks. It really takes away who you are when you look in the mirror."

Many of the women we help say that putting on a wig makes them feel like themselves again. When you donate your hair to the cause, you’re helping make that happen.

Beautiful Lengths is a partnership between Pantene and the American Cancer Society, the largest nonprofit health organization committed to saving lives from every cancer, in every community, and improving the quality of life for people facing the disease . The role of Pantene is to help women grow long, strong, beautiful hair and provide the funds to turn this hair into free, real-hair wigs for women with cancer. So far, Pantene has donated 18, 000 free real-hair wigs to the American Cancer Society’s wig banks which distribute wigs to cancer patients across the country. We’re currently the country’s largest donor of real-hair wigs through the American Cancer Society. Because real-hair wigs are expensive, and many women with cancer can’t afford them, demand for these wigs is high. We can only create as many wigs as donations, so your part is critical to improving the lives of as many women as possible. To see if you are eligible to receive a free wig or if there are wigs available in your area, please call the American Cancer Society’s Wig Bank Line at 1-877-227-1596.

To us, it’s hair, but to women with cancer, it’s hope. Go to Donation Requirements to learn more about donating your hair.

Give your hair care new meaning

Since Pantene started the Beautiful Lengths program back in July 2006, we have been overwhelmed by the outpouring of support. Every year, we receive page after page with messages of hope and gratitude, of love and of loss. We receive boxes of photos of women, children, and even men holding their ponytails, sporting a new short style, with notes attached in memory of their loved ones. These photos, letters and cards are moving and inspiring in the purest way.

Thanks to the generosity of people like you, Beautiful Lengths has collected 272,113 ponytails, to date—a number that’s growing every week.

 
TRUE love, guaranteed!
TRUE love, guaranteed!
When you look good, you feel good…and Pantene will help you get there. In fact, if you don’t absolutely love this product, we’ll send you your money back, guaranteed. Now that’s a beautiful promise.
SEE THE PANTENE GUARANTEESEE THE PANTENE GUARANTEE