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Don't be afraid to turn up the heat on your hairstyles. Heat Shield's weightless heat-activated oils protect your hair up to 450 degrees, so you can get the 'do without the damage.
WHO: Heat Junkies, looking for a solution to save hair from their high temperature ways.
WHEN: Daily, to defend against heat damage to maintain healthy, shiny hair.
HOW: Lather into wet hair, rinse out.