Product # UPC -080878023288
Pantene ® Pro-V ® Color Hair Solutions Highlighting Expressions™ Shampoo gently cleanses and protects hair with highlights from daily styling, mineral deposits, and dulling residues. Formulated with liquid crystals, this color-enhancing shampoo works to reveal and enhance the three facets of blonde highlights: tone, depth and vibrancy. This non-color-depositing formula works for all blonde highlights.
Color Hair Solutions: Highlighting Expressions™ Shampoo
KNOW THE HAIR YOU HAVE TO GET THE HAIR YOU WANT
YOUR HAIR’S STARTING POINT: Color-Treated or Highlighted
When hair is color-treated, micro-scarring can occur on the outer layer. This is one reason why your blonde highlights can lose their luster or appear dull over time.
Pantene ® Pro-V ® INNOVATION:
Pantene’s Highlighting Expressions shampoo features Liquid Crystals. The shampoo and conditioner system conditions to nourish your hair’s unique structure, helping to reinforce it with what it needs to reveal bright blonde highlights with multi-dimensional shine.
This non-color depositing formula works for all blonde highlights.
HOW YOU GET THERE: Gently massage into hair to create lather. Rinse. This shampoo and conditioner system is designed for color-treated hair and is gentle enough for permed hair.
The Brains Behind the Beauty
Pantene uncovered that oxidative coloring changes hair at the structural level. Internally, the chemistry in hair color attacks strength-giving proteins in hair and makes the fiber more porous, leading to weaker hair that fades more quickly. The surface of the hair fibers becomes uneven and the protective layer of the hair fiber disintegrates. Without the protective layer, the hair fiber is prone to micro-scarring and damage, which changes the way it interacts with light and leads to a dull appearance. Pantene’s non-color-depositing shampoo uses patented liquid crystal technology to enhance color and enrich blonde highlights with multidimensional shine. The Pro-Vitamin formula is designed to reinforce the structure of highlighted hair and give it what it needs to reveal vibrant, glossy color. The result is healthy hair rejuvenated with shimmering blonde highlights.