What’s good for my hair? Why is my hair dry, dull, frizzy and breaking? How can I care for my new color? Our team of Hair Scientists works nonstop to bring you the latest breakthroughs in beautiful hair. Along the way, we will debunk hair myths and provide you with the information you need to turn the hair you have into the hair you want.
The World of Pantene and the Science of Hair
Hair Structure Science
Damaged Hair: Undermining Hair’s Beauty
Is Your Hair Damaged?
Is your hair curly or straight?
What’s Your Hair’s Curvature?
It’s important to change shampoos and conditioners often because hair “gets used to them.”
Washing hair frequently is bad for your hair.
Conditioners that contain silicones will always build-up on hair, causing it to feel heavy and interfere with coloring.