Curly Girls Deserve Shine, Too
We love curls, but they need curly hair care. Everything that gives curly hair its wonderful personality, all its twists and turns, also creates rough spots on the cuticle layer, impedes regular fiber alignment, and makes hair prone to breakage. Without alignment, curly hair fibers scatter light, which leads to a dull appearance. But we’d never explain the problem without having a solution! We’ve spent countless lab hours working on the exact balance of moisture, strength, and special curl-enhancing ingredients to perfect shiny, bouncy, happy curls that look aligned and defined. The result is our curly hair care collection. We also love hybrid treatment-stylers that keep curls in good shape and never leave them crunchy.