Expert Conditioning: The 411 on Flexibility
Pantene Expert Collection is based on 10 years of research to understand what aging hair needs, and what women want from a premium hair care line. The answer is simple: really great hair results.
We took an in-depth look at how aging hair is different. It is unique in a number of ways, but noticeably, it's thinner and more fragile than younger hair. Because hair is thinner, it has a tendency to fall flat, getting weighed down by product usage, breaking more easily, and ultimately reducing the number of great hair days women are looking for. Understanding why hair falls flat led us to the technical breakthrough in flexibility delivered from Expert Collection.
Why would flexibility be important? When ingredients deposit and create thicker films (which are designed to protect the hair and provide manageability), they also tend to reduce consumers' ability to style their hair and make it hold. The films are heavy, and can affect hair’s ability to be full and bouncy. Pantene Expert Collection Conditioners form a thin and adaptable layer on the film, conforming to the hair’s individual shape, and wrapping the strands, rather than weighing them down. The thin, adaptable film allows each hair to have flexibility, which allows free-flowing movement to hair. In fact, this film is so thin, it's practically imperceptible under a microscope!
These thin films wrap each strand in flexible protection, which reduces strand-to-strand friction. This reduction in friction is important in aging hair as it protects the fragile strands from breaking significantly better than other products. This is measurable via the equation below. Reducing the friction force over the hair results in less stress to the hair—and more protection from breakage.
Stress = Force (g)
Cross-sectional area (µm2)
By understanding how hair is affected as it ages, Pantene Expert Collection is able to deliver premium formulations that help hair act more like naturally healthy hair.