Hair Truth: Hair Ages Just Like Skin

7 Signs of Aging Hair
Just like our skin, hair shows visible signs of aging. Pantene’s decade-long research revealed that symptoms go beyond graying and thinning. Women may experience multiple signs of aging hair like breakage, split ends, frizz, unruly grays, lackluster color, and dryness. That’s why Pantene® set out to develop advanced technologies that finally help women get back the hair from their youth.

The Truth About Keratin
From salons to the shelf, keratin is everywhere. But what exactly is keratin and what are the benefits for your hair? Keratin is a form of protein that makes up more than 80% of your hair. When you damage your hair through things like brushing, coloring, and heat styling you lose essential keratin, making it rough and course. But Pantene’s Advanced+ Keratin Repair not only helps restore smoothness, but works to help prevent further damage at the keratin level.

The Secret to Hair That Acts Up to 10 Years Younger New Age Defy may be the fountain of youth for your hair, but the science is no mystery. Over a three-year period, more than 600 ingredients were screened before Pantene landed on a precise blend of niacinamide, panthenol, caffeine, and two polymeric fortifiers. The result is new Pantene Age Defy, a revolutionary anti-aging hair care line shown to fight multiple signs of aging hair.

Discover What 6,500 More Strands Means to You Pantene’s new Advanced Thickening Treatment is a unique hair thickening product that helps counteract age-related thinning by restoring thickness to individual, existing hair fibers. The treatment thickens hair by increasing its diameter, so it’s as if up to 6,500 more hair strands have been added.* After one month of use, hair becomes less brittle, more manageable, and is restored to a more youthful fullness.

* Thickens existing hair strands: three-step system of Age Defy Shampoo, Conditioner, and Advanced Thickening Treatment

It Ages Just Like Skin
When you damage your hair… you lose essential keratin, making it rough and coarse.