Types of Shampoo: Rinse, Repeat, Rethink

We’re all thinking about style these days. But we say, you can’t build a great look without the right foundation. It all starts with the types of shampoo you use. Far from the harsh products your mother used to use, today’s shampoos are much more high tech.

Experts agree. “Not all shampoos are alike—there really is a big difference between products designed for different hair types, or to achieve different looks," explains leading hair care research scientist Steve Shiel, a Pantene® hair care expert who holds a doctorate in organometallic chemistry. “Shampoos contain different types and levels of active ingredients designed to provide conditioning, detangling, volume, and many other benefits to get healthy hair."


Types of Shampoo:

Got Thin, Fine Hair?
Styling buildup, dirt, and excess oils easily can weigh down thin, fine hair, causing locks to appear limp and lifeless. A daily volumizing shampoo is designed to remove excess residue and leave hair feeling squeaky clean. The clear formulation purposely omits moisturizers so hair can be bouncy, light, and clean while maintaining a thicker, fuller appearance.

Tackling Thick Tresses?
Thick hair easily can become dry and dull, so a moisturizing shampoo is essential. Go easy on the amount of shampoo you use; the size of a quarter is a good guideline because thick hair is very porous and easily absorbs products.

Controlling Curly Hair?
Curly hair can be a challenge, especially because curl patterns are unique, and the shape of curls tends to make them more prone to breakage and dryness. Moisturizing and repairing shampoos designed for curly hair will help detangle strands and provide better protection for wet hair that minimizes breakage. Also, remember to baby those curls by gently massaging your scalp. Then, work shampoo to the ends, and rinse thoroughly.

Love to Color or Highlight Hair?
Shampoos specifically designed for color-treated hair work to replenish the protective lipid layer on the hair shaft that is weakened by hair color. Reinforcing this protective layer minimizes the amount of water that penetrates hair, keeping the color locked inside, so it can stay vibrant and shiny. Using a system is important, too—shampoo for color-treated hair is very moisturizing, so pair it with the same type of conditioner, which is designed to provide enough—but not too much—conditioner.

Rinse, Repeat, Rethink
You can’t build a great look without the right foundation.