What’s New in Shampoo?

Think nothing’s new in shampoo, right? You’d be wrong. The most basic step in your hair care arsenal just got a huge upgrade! That means that plain-jane shampoo is no more—now shampoo can do more than you ever thought possible, including block and prevent damage.

How, you ask? Well, it wasn’t easy. In fact, it was a breakthrough 10 years in the making. But the Pantene Hair Research Institute discovered that just like your skin, your hair benefits from the positive effects of antioxidants.

That’s why Pantene’s shampoos have the upgrade everyone’s talking about: Pro-V Antioxidant formulas. Designed to protect hair against free-radical damage (villains of skin and hair alike!) and remove hair-endangering copper trace minerals, which oxidize inside your hair causing damage you don’t even see before it's too late.

So when someone tells you all shampoo is the same, tell them you heard it straight from the Pantene Hair Research Institute—there IS something new in shampoo.

What’s New in Shampoo?
The most basic step in your hair care arsenal just got a huge upgrade!